Client:
Reverb.com (Etsy)
Background:
Reverb.com (part of the Etsy House of Brands) is the world’s largest online marketplace for buying and selling musical instruments.
I spearheaded the product marketing and go-to-market rebranding of the “My Collection” feature on Reverb.
Starting with a revitalized creative vision, I delved into the notion of “musical DNA” and harnessed a distinctive color palette to accentuate it. I led a comprehensive go-to-market strategy, breathing new life into the product, resulting in a massive 2x feature growth within just 6 months.
Executions ranged from in-product educational resources, targeted email and push campaigns, improved audience segmentation, retargeting campaigns, engaging giveaways, videos, blog content, and influencer marketing campaigns.