Landing Pages
Katherine Porter: Brilliance of Spontaneity Untamed
Client: LewAllen Galleries
Katherine Porter (b. 1941) stands as one of the great women of American Abstract Painting.
March 8 – April 6, 2024
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Maurice Golubov: Artist of the Fourth Dimension
Landing Pages
Landing Pages
Maurice Golubov: Artist of the Fourth Dimension
Client: LewAllen Galleries
Maurice Golubov (1905-1987) pushed the boundaries of Abstract Expressionism during America’s golden age of Modern Art.
February 16 – March 16, 2024
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Katherine Porter: Digital Exhibition Catalog
Digital Catalogs
Minol Araki: Digital Catalog
Digital Catalogs
Seth Tane: The Painted City
Landing Pages
Landing Pages
Seth Tane: The Painted City
Client: LewAllen Galleries
Seth Tane brilliantly paints the pulse of a city moment in his hyper-realist tableaus that surely qualify him as one of the finest contemporary painters of the American city verité.
22 March – 20 April, 2024
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Reverb.com Selling Hub
Landing Pages
Seller Newsletter
Emails & Campaigns
Maurice Golubov: Digital Catalog
Digital Catalogs
My Collection
Go-To-Market
Go-To-Market
My Collection
Client:
Reverb.com (Etsy)
Background:
Reverb.com (part of the Etsy House of Brands) is the world’s largest online marketplace for buying and selling musical instruments.
I spearheaded the product marketing and go-to-market rebranding of the “My Collection” feature on Reverb.
Starting with a revitalized creative vision, I delved into the notion of “musical DNA” and harnessed a distinctive color palette to accentuate it. I led a comprehensive go-to-market strategy, breathing new life into the product, resulting in a massive 2x feature growth within just 6 months.
Executions ranged from in-product educational resources, targeted email and push campaigns, improved audience segmentation, retargeting campaigns, engaging giveaways, videos, blog content, and influencer marketing campaigns.
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How to Ship a Guitar
Blogs
Favorites
Go-To-Market
Go-To-Market
Favorites
Client:
Reverb.com (Etsy)
Background:
Reverb.com (part of the Etsy House of Brands) is the world’s largest online marketplace for buying and selling musical instruments.
I led Reverb on the go-to-market integrated marketing plan and execution for the newest feature, Favorites.
I oversaw the creative direction, audience positioning, messaging, communication channel strategy, and in-product placements to boost the adoption of this feature.
I executed various strategies across email channels, launching in-product messaging via banners and tooltips, integrating value propositions and adoption CTAs into the user experience, and delivering real-time triggered native app messages. Additionally, I oversaw content and social media marketing, which involved creating content series and integrating Favorites into platforms like TikTok and YouTube, among others.
List & Win
Emails & Campaigns
Seth Tane: The Painted City – Digital Catalog
Digital Catalogs
Collections Rewind
Emails & Campaigns
Ship Local: Chicago
Emails & Campaigns
How to Pack & Ship a Guitar
Videos
Reverb.com Shipping Resources
Landing Pages
Help Center
Knowledge Base
Knowledge Base
Help Center
Client: Reverb.com (Etsy)
Background: Reverb.com (part of the Etsy House of Brands) is the world’s largest oneline marketplace for buying and selling musical instruments.
I led the development, management, and maintenance of an extensive knowledge base comprising over 200 articles in 5 languages, catering to a global user base in the millions. This resource not only served the worldwide user community but also played a pivotal role in empowering the Customer Support and Operations teams through internal and external self-service.
Beyond creating a comprehensive knowledge base, I formulated a strategic self-service framework to enhance support for Reverb’s users and agents. This involved restructuring the library, integrating intelligent search functionality, building article recommendations within the Reverb product, collaborating across Product and Marketing departments placing relevant articles in high-intent and frequented user touchpoints, and partnering with the appX team to develop and launch the Help Center in the native iOS & Android Reverb apps.
This transformative project resulted in a 200% surge in Reverb’s self-service score, significantly elevating the overall customer support and product experience for the user base across the globe. This achievement proved instrumental in facilitating the seamless expansion of the Reverb team during a high-profile acquisition by Etsy.
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Minol Araki: Where Beauty Dwells
Landing Pages
Landing Pages
Minol Araki: Where Beauty Dwells
Client: LewAllen Galleries
The Japanese artist Minol Araki (1928-2010) was a very successful industrial designer and an accomplished Japanese ink painter in the ancient literati tradition who was renowned for masterfully blending East Asian brush painting traditions.
23 February – 23 March, 2024
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